A pioneer in the Malaysian blogging scene, Muzaffar brings with him extensive experience, technical know-how and social media influence. He is well-known as a key opinion leader in the local digital media scene.
Muzaffar has 20 years of digital experience with huge media players mainly at Astro AWANI, Astro Malaysia and Media Prima. He was a pioneer member of the new media team during Astro AWANI’s foray into the digital space and was a digital news editor, entertainment host and journalist.
A celebrated fan of the arts, entertainment and general politics, his impact transcends the digital space with a regular appearance in local and global online platforms including strategising social media content and coverage plan of the various general election and breaking news.
In 2019, he forged his path as a start-up entrepreneur, founding a consultancy agency, The BDSM Consulting Sdn. Bhd. He is a certified HRDF-trainer.
Moving ahead, The BDSM Consulting emerges to deliver the highest quality consultancy services in big-data analytics, digital transformation, mobile integration, social media management and information technology industrial revolution. We design a strategic content roadmap to develop a standard of excellence technology-integrated system and application for our clients and their consumers.
With more than 200,000 followers on social media, he is called the King of the Malaysian New Media. He brings with him the experienced team to add to your offerings.